Business people group talking discussing chat communication social network flat icon design vector illustration. /COURTESY

Most of us have heard of going corporate with our profiles, both online and offline. But a huge percentage fail to see results of such a school of thought even after giving it a try.

Well, I’m here to tell you that it’s not merely what you do to your profile but rather how you do “the what”. Today, I choose to share four ways on how you can build a great network out of the efforts you make in shaping up your corporate profile as an individual.

Be valuable and visible;

Having a LinkedIn profile is not enough. You have to make yourself interesting and relevant. So share your expertise, passions and challenges through a blog or LinkedIn posts. Make use of Twitter to link to quality content in your field, go to events, or better yet, organise your own.

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Be helpful;

Sharing is caring so they say. The most powerful connections are those that are mutually beneficial. So do something for others in a while.

Update KenyaBe brave;

Unless you are born an extrovert, networking can be nerve-racking. Practice, practice and practice! The more you do it, the easier it gets. Dare to ask for advice or introductions. Connect with others, and perhaps most importantly, dare to get rejected.

Follow up;

Oh yes, do not let business cards pile up untouched. Always follow up and cultivate initial contacts into relationships. Make it part of your routine by scheduling at least 15 minutes per week for basic maintenance. Find out what the contacts are up to, acknowledge success and plan to meet up.

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This post was originally published on Msafiri magazine.

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