Celly Rue Brown emerged winner of Nivea's Face of Nivea challenge which featured over a dozen other figures. /COURTESY

Kenyan singer Akothee’s daughter Celly Rue Brown bagged a lucrative multi-million deal with Nivea on Friday, a triumph that has elicited mixed reactions on social media.

Celly, crowned on Friday as the new face of Nivea East Africa is a Strathmore University student.

University students were urged to nominate their friends out of which 13 were shortlisted for the challenge.

The students were subjected to a week of public voting that ended on Thursday and the winner was unveiled on Friday.

The win makes some followers of the Akothee brand feel Cely just has a proper mentorship from her mum.

CONGRATULATIONS… CONGRATULATIONS…. CONGRATULATIONS… And the winner of NIVEA KENYA IS CELLY RUE BROWN @rue.baby …The daughter of @akotheekenya . The alchemist in her just proved that a girl that has a story and is well raised and nurtured by a strong single mother has nothing to hold her back. She decided to walk in her own journey and just like the a monk she has realised her potential. From your catwalk coach LETOYA JOHNSTONE : A particular train of thought persisted in, be it good or bad, cannot fail to produce its results on the character and circumstances. A man cannot directly choose his circumstances, but he can choose his thoughts, and so indirectly, yet surely, shape his circumstances. xo xo Toy Toy baby – Kill it with love.

A post shared by LETOYA JOHNSTONE (@letoya_johnstone) on

Cely took to Instagram to appreciate concerted efforts by her mum Akothee on mobilising willing fans to vote for her.

She posted: