Coca-Cola Kenya has launched a nationwide program seeking to educate secondary school students on the importance of a cleaner environment through proper disposal of plastics waste.
The transformative initiative targets 2,000 schools out of the 5,400 participating in COPA Coca-Cola. Khusoko reported that the schools were selected based on the reach of the current recyclers and collectors.
Evanson Ndungu, Coca-Cola Country Marketing Manager hailed sports as an integral part of the wellbeing of the youth. He said besides improving their physical and emotional aspects while also enabling their holistic development; introducing a behavior change campaign, “will go a long way to ensure they grow to be responsible members of the community.”
“Football unites all regardless of age and gender. This year will be special as soccer will contribute to a greater cause which is protecting our environment by educating young people on conservation,” Mr. Ndungu added.
The program is part of the company’s wider commitment to impact behavior change in relation to plastic disposal in Kenya and other fourteen countries in Southern, East and Central Africa.
In partnership with Mr. Green Africa, the beverage maker bids on this to stimulate plastic recycling industries and create awareness of plastic waste pollution.
The firms’s plastic bottles packaging is a point of concern to a section of users.