In October, Amazon Will Host A Holiday Shopping Event.

Amazon announced Monday that it would host a second Prime Day-style shopping event the following month, making it the most recent large retailer to offer holiday offers early this year to tempt cautious consumers dealing with tighter budgets.

Exclusively For Prime Members

A paid subscription program from Amazon Prime is accessible in many different countries and grants consumers access to extra services that would otherwise be unavailable or priced higher for other Amazon customers. Services include supermarket shopping, streaming music, video, and e-books, as well as same-day, one- or two-day delivery of items. Amazon stated that Prime had more than 200 million subscribers worldwide as of April 2021.

Prime memberships are accessible in 23 nations as of October 2021: Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the UK, and the United States.

Members of Amazon Prime will have early access to discounted goods during the event on October 11 and 12. Following Amazon’s yearly Prime Day in July, there is a “Prime Early Access Sale.”

A customized selection of some of the top offers from companies like Hasbro, iRobot, KitchenAid, and Samsung will appear on Amazon’s first-ever Top 100 list; Prime members can also shop for select Fire TV smart TVs at up to 80% off, as well as save more money on top Alexa-enabled gadgets and items from brands like LEGO, Adidas, Furbo, and Ashley Furniture.

The Seattle-based e-commerce behemoth has long utilized these sales events to entice customers to sign up for its Prime membership, which costs $139 a year and promises faster shipping and more incredible prices. But the event in October will mark the first time it has held a significant sales drive twice in a single year.

Recently, Amazon’s retail business has slowed significantly. Additionally, the buying frenzy indicates that companies are acknowledging the need to offer more significant discounts to consumers struggling with inflation during the following holiday shopping season.

Target announced last week that it would start promoting holiday deals in early October. Meanwhile, Walmart is extending the return period for gifts from Nov. 1 to Jan. 24 to Oct. 1 to Jan. 31, up from the previous year’s return period of Nov. 1 to Jan. 24.

The early adopters want to “get a bite of the cherry,” according to Neil Saunders, managing director at GlobalData Retail. “And the easiest way to achieve it is to have a huge day almost like a holiday start, rather than having tiny offers here and there.”

For the second consecutive year, shoppers are anticipated to start holiday shopping earlier this year. Americans began their holiday shopping earlier last year to avoid supply-chain hiccups that delayed shipments. According to economists, many frugal shoppers may follow suit this year to spread their spending and get gifts before costs increase later.

Making shopping lists and setting up personalized deal notifications on Amazon makes it simple to prepare for the Prime Early Access Sale.

Set up Personalized Deal Notifications: Prime members can sign up for deal alert notifications based on their most recent Amazon searches and goods viewed. To create deal alerts, all consumers have to do is go to the Prime Early Access Sale event page on the Amazon app between now and the event. When the Prime Early Access Sale starts, members will get push notifications about any bargains that might be available.

Create Deal Lists with Alexa: Busy Prime members may add items to their Wish List, Cart, or Save for Later list to ensure they don’t miss a deal. Members who have added products to their lists can have Alexa alert them up to 24 hours before suitable bargains on those items go live. She can even offer to buy the deal when it becomes available.

Ghani’s Statement

Vice President of Amazon Prime Jamil Ghani stated that in contrast to its Prime Day event in July, which, for example, concentrated on back-to-school items, the business will give discounts on digital goods and products that are “especially important for the holiday season.” He would not comment on whether future Amazon events, including discounts, will always occur in the fall.

We simply want to have a fantastic event this year, Ghani remarked. I am unable to predict the future since we haven’t given it any thought.

 

Gloria Flynt

I am a Research Content Specialist in Update.co.ke. I have been working with update.co.ke for over 6 months. Update.co.ke is a digital platform that provides news and analysis on business, economy, technology and entrepreneurship in worldwide. I love reading and writing about anything that has to do with science, technology, and developments in the digital world.

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