Despite the availability of more legal streaming options than ever before, Netflix piracy of TV shows and movies is on the rise.
Netflix -Piracy & Co. on the rise. At least that’s what a recent study by MUSO says. The increasing fragmentation of the streaming landscape, coupled with high costs, is driving people to illicit options.
According to the anti-piracy organization MUSO, Netflix content is now available for 16 % of all piracy traffic. The reason for the many layoffs is also the ongoing economic crisis. With food and energy prices soaring, families around the world are having to tighten their belts. But the British company suspects that winter is approaching and with it the saving TV season with more subscriptions.
Initially, Netflix had no competition
As the first major legal online streaming service, Netflix once paved the way for a streaming revolution. The company began competing with piracy from the start by presenting itself as a superior alternative. This strategy paid off in the first few years. The resolution of the films and TV series was not always the highest. There was no advertising and no legal competition.
As a result, millions of viewers switched from occasionally consuming pirated content on unlicensed platforms to the convenient and affordable legal alternative Netflix. Piracy never went away completely. But illegally downloading Netflix content didn’t make much sense at the time.
Streaming wars: Amazon vs. Disney+, Paramount+, Netflix etc.
In the years that followed, the legal streaming landscape became clearer and clearer. Inspired by the success of Netflix, new streaming portals like Amazon Prime Video, Disney+, Paramount+ etc. started competing for a share of the lucrative streaming market. In the USA there are other streaming providers. The cable TV providers there should not be ignored either. The media often referred to the battle for market share as a veritable “ streaming war ”. The big loser was not one provider but all legal streaming services because consumers have increasingly turned away from them.