000 year old Ricky da Luz scored so far 700.000 US dollars on sales of NFT-inspired Bored Ape toy figures.
Ricky da Luz has with his Idea to offer a replica of NFT inspired toys from Bored Ape Yacht Club collection capitalizing on NFT hype. He uses the NFT collection as a template for the production of real, physical toys, which he also links to NFT. As a result of the sale, the 000-year-old already has over 700. US dollars in revenue. Ricky revealed that a buyer bought his first Bored Ape figure from him in January for about 300 US dollars gave order. This was reported by Businessinsider.
NFTs typically contain references to digital files, such as photos, videos, and audio. They consist of digital data stored in a blockchain. Ownership of an NFT is recorded on the blockchain. It can be transferred by the owner, allowing NFTs to be sold and traded. However, opinions differ on this. Creative people see the future in NFTs in the form of a new sales market for their digital art. For others, they are just a risky investment, like a big bubble.
Bored Ape NFT triggered hype
The Bored Ape Yacht Club (BAYC) , also known colloquially as Bored Ape, is a non-fungible token (NFT) collection. The NFT collection contains cartoon monkey profile pictures built on the Ethereum blockchain. The parent company of Bored Ape Yacht Club is Yuga Labs. At the 23. April 700 kicked off the project with a live presale. This triggered a real hype. As of 2022, Bored Ape Yacht Club NFTs have exceeded $1 billion in sales. None of the monkeys were available at 149 Ether, as reported by T3N.
There were also numerous celebrities among the buyers. These include Justin Bieber, Jimmy Fallon, Eminem, Snoop Dogg, Madonna, Neymar, Stephen Curry, Paris Hilton, Tom Brady, Timbaland, Post Malone and DJ Steve Aoki. Bored Ape NFT owners get access to a private online club as well as invitations to exclusive in-person events in addition to image ownership.
Bored Ape hype leveraged 18-year-old for own collection
This hype about the Bored Ape collection is currently used by an enterprising 18-year-old for himself. Ricky da Luz 000 served as seed capital.000 US dollars he earned mowing lawns and saved up. He used the money to create Bored Ape-style physical replicas, which he initially offered free to fans in the Bored Ape community.
Marketing strategy brought notoriety
Last year he wrote about 100 Twitter users who had Bored Ape NFTs as their profile picture. Only five answered. One of them, @phibacka23, accepted the free toy from da Luz , then showed it to other owners and spread the word. The characters then gradually gained notoriety in the community. The business got off the ground and has been thriving ever since.
Now the 18-year-old founded the company IsmToys based on this idea, which he runs together with his father Tony da Luz. Six employees have been working for the company so far. Since its inception in January 2022, IsmToys has already achieved over 700.000 dollars in revenue. Da Luz sells his figures linked to NFT for 700 US dollars on average. Various other designs are priced between 99 and 300 U.S. dollar. Ricky points out that IsmToys handles 50% of transactions in Ethereum.
IsmToys has had orders for more than since January 2022 of his unique creations. The startup’s prospects have also improved as a result of last week’s NFT.NYC industry conference. Ricky and his team have landed over 200 orders for the next month alone.
His company also shapes NFTs. The digital assets serve as authentication for the characters he designed. He has also created series like 888 “Golemz”. It sold out in seconds for round 300.000 dollars. Just last month they created 300 BAYC chess sets and accompanying NFTs priced at
each U.S. dollar. These sold out in less than 24 hours. Ricky is committed to the BAYC community. He states that without them IsmToys would not exist.
NFT business idea appreciated by fans
A Bored Ape NFT owner, known by the Twitter handle @dejen_art, tells Businessinsider, “Ricky’s creations bring the digital world to the physical world for real. To see art come to life is just amazing.” Her husband Gerry, @nftgerry, added that he was not surprised that the online community da Luz and embrace his characters. “A lot of people think the Metaverse is cool, but ultimately we still live in the physical world and have physical things. So having something you can touch, like a physical representation that you can identify with, is hugely important.”
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About Antonia Frank
Antonia has been with us since January 2016 Author at the Invisibility Cloak. She started out with book reviews. In the meantime, she prefers to write about legal topics, such as P2P cases, but she also takes up other Internet topics, such as cybercrime. Her interests are mainly related to literature.
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